DC Goes Pink


The DC Cancer Consortium kicked off DC Goes Pink, an initiative in the DC Metro area to fight breast cancer, at the Prince Hall Masonic Temple in Washington, DC. DC has the highest breast cancer death rates in the country.

DC Mayor Vincent C. Gray launched the initiative at the event by presenting the DC Cancer Consortium with a proclamation declaring May “DC Goes Pink” month. Screening events with partners United Medical Center and the George Washington Mammovan will be held throughout the year.

Speakers at the kickoff reception included Ward 3 Councilwoman Mary Cheh, DC Goes Pink Honorary Chairperson J.C. Hayward and breast cancer survivors Thelma D Jones and Natalie Williams.

The event focused on the importance of community involvement in reducing and eventually eradicating breast cancer from the District. Councilwoman Mary Cheh said “it takes a village to fight cancer,” emphasizing the importance of engaging and educating through grassroots efforts.

Interim Senior Deputy Director Brenda J. Kelly and Interim Chief of the Bureau of Cancer and Chronic Disease Amari Pearson-Fields, PhD shared the grim cancer statistics in the District and the Department’s efforts in working with the DC Cancer Consortium to reduce cancer disparities in medically under-served areas.

Businesses in the U Street area of Northwest DC and Minnesota Avenue, NE posted flyers showing their support for DC Goes Pink and the fight against breast cancer.

The Goals of DC Goes Pink :

- Increase cancer awareness and screening participation

- Celebrate survivorship

- Raise funds to provide free mammograms to uninsured women

- Raise funds for cancer patient navigation

- Encourage screening with culturally sensitive approach

- Create annual screening reminder package/system

- Improve visibility/awareness of cancer as a DC problem